An Interview With Jonas Muthoni, a Fearless Leader on the Art of Recession-Proof Online Marketing


    COVID-19 literally shook the world. People’s lives were not only disrupted, but the entire world’s operations were also halted. This deadly virus claimed millions of lives, thousands of jobs, and even some industry-leading companies closed.

    It was, indeed, a disaster.

    Some businesses were able to prevent themselves from falling into utter chaos. As Jonas Muthoni, the founder and CEO of Deviate Agency, stated, “It is not about the uncontrollable circumstances but rather how you choose to let it affect you.”

    Jonas Muthoni has something to share with the world, more of a tip to stay afloat when and if a recession hits—the chances of which are pretty high. He believes that using online marketing the right way to attract organic followers will work wonders for companies moving forward. Jonas, a Los Angeles-based digital marketing leader, advocates developing a recession-proof online marketing strategy. This means making organic traffic a goal.

    Rank high organically can change the game for a business, according to Muthoni. According to him, “Anyone who finds your business organically on Google is ready to do business with you.” With that being said, one of the smartest techniques that has proven to generate results is, of course, Search Engine Optimization (SEO).

    SEO is one of the most powerful digital marketing techniques.

    The question that may arise is why, amid a recession, is this such a useful technique.

    Well, the answer to this is pretty simple—it is based on a predictable algorithm.

    The practice of SEO is not only recommended by Muthoni, but also by some of the best digital marketing experts in the world. When discussing the significance of this technique, he said, “When it comes to SEO, think of it as building a rental property, and when you build that property, you keep collecting dividends for the rest of your life.”

    Getting high rankings on search engine results pages (SERPs) is no easy task. Then there is nothing that can stop a business from achieving digital success. A service or a product is almost always searched for online. Every business must prioritize visibility on the SERPs.

    “One of our core services to consider is SEO. You want to think of SEO as one way to build authority within the search engines with driving organic traffic to your website,” stated Muthoni. He has used this strategy to assist his clients with growth during the pandemic.  

    The thing about SEO is that it is an effective strategy, but it takes time to produce results. Muthoni believes that while a business’s online marketing should revolve around SEO, it is wise to make some paid efforts for the best results. His holistic approach led him to develop an online marketing strategy that included paid advertising and campaigns for PR. These methodologies help establish a channel to assist with the conversion of traffic into leads more effectively.

    During the pandemic, many companies, to stay afloat, decided to cut down on their marketing budget. This is one of the biggest mistakes that businesses could make, as online marketing is one thing that can be made recession-proof. No economic variation or downturn can impact the results, and it will help a business stay in the limelight even when other companies struggle to stabilize.

    To support this, the digital marketing guru stated, “If your website is technically optimized, along with the types of content and off-site SEO strategies that include backlink building and automation, you’ll reap the benefits as a fully developed long-term strategy.”

    In this era where businesses are having difficulty maintaining stability, Jonas Muthoni has the perfect tip, which is a recession-proof online marketing strategy.



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